Milwaukee 2025 Exhibitor Information

June 5-7, 2025

Thursday & Friday 10am-5pm, Saturday 10am-4pm

Baird Center
N108 (entrance on W Kilbourn Ave @ Vel R Phillips Ave)
405 W Kilbourn Ave
Milwaukee WI 53203

We are offering customers a coupon. If you’d like to participate, send it to your customers and let us know.

Here is a link to the image art.
Here is a link to the coupon form.

Is your company name and product listed correctly online?

Check the show page to see if you are listed correctly. Email alexa@wholebead.com any updates and changes to your information. This is really important so customers know where to shop for which items at the show.

Load-in and setup/show hours

Load-in/setup time will begin Wednesday, June 4, between 10am-6pm (as soon as the room is ready). Setup time ends at 6pm. Lights out and doors locked by 6pm! No exceptions!

Show Hours:
Thursday 10am-5pm (merchants are allowed in at 9am)
Friday 10am-5pm (merchants are allowed in at 9am)
Saturday 10am-4pm (merchants are allowed in at 9am, out by 8pm)

Baird Center loading dock entrance:
Address to the North 1st Floor Dock is: 440 W. Wells Street. (Its across the street from the South Dock that we used last year). ONLY OPEN 10AM-2PM ON SETUP DAY AND DURING LOAD OUT.

Exhibitors are also welcome to load in through 405 W Kilbourn Ave, however there is a new screening system at all the guest entrances and there could be lines. They will detect tools and sharp objects, so we recommend you load in through the dock so you are not screened.

PARKING There is a surface lot on the corner of Wells St and 6th St and another on MLK and Kilbourn Ave which are the closet to the main North Entrance and accommodate oversize vehicles. There is parking garage between Wells St and Kilbourn Ave that can accommodate regular sized vehicles, but the pricing can be steep. We recommend checking the Spot Hero app.

If you need to ship:
We recommend shipping to your hotel, but they will accept packages at the venue, if necessary.

Booth size and additional tables:

Regular booth is 10’ x 10’ and comes with one 8’ undraped table & chair.  Artisan booths are table-top and include one 8′ undraped table & chair. If you need to rent an additional table, cost is $45/table, let us know by 5/20/25. We do not rent pegboards or showcases. Please be considerate of your neighbors and do not invade their space.  Display CANNOT include racks or other items if they will obstruct view of show.

What can you do to help get the word out?

Share the event on FaceBook and email your customers that you will be coming to the area. Please be sure to let your contacts know on social media and email lists, that we are coming to town.

Things you need to know:

  • No audible music may be played
  • Bring your own table coverings.
  • Do not tape or attach anything to any wall.
  • If excessive amounts of electricity/lighting are being used by you and it is causing issues, you will be asked to turn off and remove lights. Please NO Halogen Lights. Please bring your own strip, a 15 foot electrical cord and tape to tape down your cords.
  • If any part of your display or merchandise is unfairly obstructing other merchant’s space you will be asked to remove it.
  • If you extend out of your allowed space and refuse to move, there will be a fine of $500 per square foot over allotted space.
  • Large banners may be affixed to the front of your tables. Any unattractive signage will be removed. Signs posting percentage off can be no larger than 3” x 3”, and no more than 2 per booth (these are signs with words such as “wholesale to the public,” “50% off,” “sale,” etc.).

Things you should not forget to bring:

Table coverings
Lights
Electric strip, 15ft cord, and tape to tape down your cords

General Excise Tax & Reseller’s Information

7.9% on retail sales

REQUIRED In order to sell at the show, you will need to fill out a Vendor Information Form. This form must be completed in advance of the show. We are required to give this information to the state of Wisconsin.  

Information regarding selling in Milwaukee from the Wisconsin Department of Revenue. If sales tax is collected, it must be paid to the State of Wisconsin through a sales and use tax account.  If you are claiming the exemption, then you should not be collecting sales tax.  If you are unsure if you will meet or exceed the $2,000.00 threshold (for the calendar year), then you should obtain a sales and use tax account prior to the event by registering your business at tap.revenue.wi.gov.